MEET MATT

Background

I started my career as a chartered accountant with PricewaterhouseCoopers, before switching to consulting with Bain followed by an MBA at Columbia Business School in New York.

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My love affair with marketing and growth began after my MBA, with a 3-year stint as an entrepreneur. Despite coming agonisingly close to an exit, my venture ultimately failed, but I left with a new-found love of marketing and deep understanding and appreciation of the fundamental principles of growth that I have applied everywhere and anywhere I have worked in the 20 years since - with often spectacular results.

You learn most from your failures - and I certainly made every mistake an entrepreneur can make - and now I dedicate myself to helping those starting out, with great ideas and enthusiasm to match but little or no understanding of marketing, to avoid the pitfalls, set themselves up for success, and ultimately to fulfill their growth aspirations.